MTV (Music Television): Moon Landing (1981) This is the first ident that was made for the channel of MTV (Music Television) when it was founded back on August 1st, 1981. For the space and time of this ident, the positioning of the logo which it is on a flag challenges the normal conventions of the positioning because it does see on the left side of the screen at first but as the camera moves closer, the logo is in the middle on the screen but it dominate the whole screen so it does inform the audience who are exactly. For the duration of this ident, it lasts for 27 seconds long mainly because it may not overstay their welcome as for sometimes, an ident may last 10 second or even more. The purpose of this ident is identity as that it does inform the audience of what channel are they watching exactly because it may allow them to come back and watch it again.
A year after the channel of MTV released their first ident in 1981, they released even more idents in 1982 and I have decided to look at the clock ident by this channel. In terms of the density of information being told in this ident, it is heavy since it is being conveyed through the visuals which the audience sees the logo of the channel in the end as it is inside of the workings of the clock. The main purpose of the ident by the designers of MTV is the branding of the channel because the content needs to able to target an audience so it does endorse the broadcaster further and stand out more.
MTV (1985) For this ident in terms of the Screen Tempo, it is slow/medium pace since the soundtrack has a rock element that is getting heard in the background which it lasts for 14 seconds long and the shape that is seen in this ident is the flag of the logo which through special effects which shows real-life footage of a band playing in different scenes of it. The purpose of this ident is the marketing side of this as the broadcaster of MTV needs to make sure that it does a brand identify for the product so it is aimed at the target audience in terms of the programmes that are getting shown to them so the ident will need to look creative and artistic which the audience can come back and watch the channel more.
The fourth ident from MTV (Music Television) that I am going to be analyzing in terms of the design and purpose is from the year of 1987. For the design in terms of interaction with viewers, it does make the audience think of where are the words 'TV' and 'Music Television' since there is a 'M' appearing at the beginning of this ident so in a way, it keeps the connection with the audience to keep on watching the channel. I believe that the main purpose of this ident by MTV is the scheduling of it so I believe that it will be showing more music videos since it was the main purpose of this channel although until the late 90's, they started to show reality television series and the decline of showing music videos started. Also, the packing and re-packaging of a channel is another purpose of having an ident because they could have a new color to the logo or even give them a new identity but the channel did not change their identity during that time.
MTV (1991) The fifth ident that I am going to be analyzing in terms of the design and purpose of MTV's Cosmic Crash that was released back in 1991. For the design of the ident in terms of information-led, there would had been a voiceover telling the audience of what programme that is going to be shown next but in this ident, there is none of this which can switch off the audience from switching the channel anymore. The main purpose of any ident that released and to be seen by the audience is the segmentation within scheduling where an ident will have a seasonal period from spring to winter so it builds up the hype for that period of the year in terms of the different seasonal period although there was none of this at all, there was one ident that the channel of MTV did do this was back in 1981.
MTV (2001) Finally, I am going to be looking at this ident in terms of the design is MTV's Pop which it features the famous singer of Michael Jackson and was released back in 2001. The reason why it is entertainment-led because there is a use of animation being used to show Jackson's dancing before his right hand that is covered in white light, the MTV (Music Television) logo lights up at the end.
Space and Time: At the beginning of the ident we can see the MTV Logo bounce from up to down on the left side of the screen and then disappearing after a few seconds the reason they have done this is obviously to show the channel that is been branded her and also another reason why they did it is also to allow the viewer to pay attention to the other details on the screen. The ident last for 30 seconds which is the usually the normal time that an ident would last for on a Tv channel. Also at the end of the ident we see the MTV logo flash nearly everywhere on the screen before finally resting on the top left corner of the screen. Density of Information: There is a lot going on on the screen, starting from the very first scene, the theme of the ident is I can't get no sleep which we hear right at the beginning of the ident and after a few seconds a voice over is heard of someone introducing the channel and later on we hear another voice over stating that the channel is going to be running 24 hours music channel which relates to the theme.
The ident above was relseaed in 2003 and this ident goes on for 19 seconds which is normally shorter than the normal ident length of 30 seconds, we do not see the MTV logo been revealed until later on towards the end as the smoke clears and reveals the MTV logo which was centered in the middle. With this ident MTV rebranded their channel from been very hyper and dance based and normally know as a mid day or night Tv channel to be a morning channel, which will tell the viewers that they will be doing a lot of morning shows for them now, and also the ident is very creative as it is an animation which also appeals to the creative thinkers.
I will only be focusing on the first 10 seconds of the ident, the length of the ident is short and the ident is very animated, the MTV logo reveals it self as a leaf and there is a lot of information been passed across as it shows that the channel it self is multi diverse and appeals to everyone, and also its very creative again attracting the creative thinkers. The ident is relatively fast and a lot is passed across in that short time.
In this ident which was realsed in 2006, here we can see MTV using gener conventions of a popular music genre hiphop and rnb which sexaulises women which we attract thoes set of viewers but generally on the internet as we have learnt sex sells and due to the kind of music videos that are made with hip hop and RnB they highly sell sex or portray it. The ident is a ver short one goes on for about 6 seconds and the logo is been revealed in the middle of the screen and the contracts between the colour of the logo and the background makes it easily seen, the purpose of this isent is to target specific views.
EntThis ident is animated and it goes on for about 12 seconds, and the mtv logo is revealed right in the middle on a diffrent background which the viewers cannot meet, the reason for this ident was to show or introduce the new segment of their franchise MTV hits, they had to do somehing grabbing and they litreally carried out the fuction of hitting someone in the video which is engaging. er story info here
Thi ident is 9 seconds and its highly animated(0:00 - 0:09), the purpose of this ident is to advertise the show on their channel, play boy mansion, the logo can be seen on a bulue screen and it is centered, the density of information is high as it adverites a show and at the same time advertises the channel.
By 2015 MTV had advanced in their ident making, they were more animation based just as the one we see in the link below, the main purpose of this animated ident is that it allows them to target artist people and brands the channel as an artistic channe.
The purpose of this ident uis because of seasonal promotions, every year channels make diffrent idents for diffrent seasons. the ident is 24 seconds long and the density of infromation in it inst that much i think they have dressed rhe animals ion the ident in a parrticular way to a particular show on their channel.
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