(Lawrence)The first Ident of sky sports was made in the 1990s The purpose of this ident was to create a brand identitiy for their channel. Given that this is the first ident they were looking to create an identity for sky sports to indicate to a non visual audience that it is a sports Ident. Just like BBC, there is a circle around the logo which means that it must represent international sports. It was positioned in the centre and it takes up most of the space.
(Lawrence)Purpose: They have decided to re-brand their channel in order to appeal to a masculine target audience. In comparison to the first one, there was no live action footage of any sports being played which didn't make it cleat that it was sports news. At the beginning, the ident was providing information on when the two game will start and which teams will be playing. Design:The duration of this Ident is 18 seconds and this is an entertainment-led Ident given the live action footage. The reason as to why they are using live-action footage is because they are advertising live games which would encourage the audience to keep up to date with the games by watching their channel.; There are lights in the background which could represent the stadium the two teams are playing in.
(Lawrence)Purpose: Segmentation was being used in these idents. Given that it is sky sports 1 now they are segmenting the sports into different channels. There are honeycombs being formed and that represents footballs since they have a honeycomb pattern. There is a virtual stadium in combination with live action footage. Design:The colours blue and white represent sports activities within the day. In my opinion the design clearly indicated daytime broadcasting. Also for each different sport, there was a change in location for instance, there was a tennis court when Andy Murray appeared to make an association that he is a professional tennis player.
Sky sports 1 has been rebranded and this time they did something interesting such as the colours in the background which associate with the logo and the live action footage in small rectangles. The spotlight in the bottom and top edges.
(Ese) This sky sports 1 ident is another example of an ident used for branding. As the name would suggest, Sky sports 1 primarily provides content that relates to sport, specifically English football. The ident is telling the audience what channel they are watching and what type of content to expect from the channel.The fact that the sky sports 1 logo is shown, within the ident, further reinforces this idea. The voice-over in the ident also says "home of football" (0:07) which tells the audience that the channel is about football. The colours of the logo, Red and Blue, connotes the idea that the channel represents UK sport. Red and blue are colours that have long been associated with the UK. The tempo of the ident is very slow. This has been done to highlight the importance of the moment that is shown in the ident. The ident shows the losing spurs team in a huddle,strategising in the EFL cup semi finals. Team huddles are often seen as iconic and memorable moments to fans. This gives the channel a intense tone. The sky sports logo has been positioned in the middle of the screen, to grab the attention of the viewer. It has also been done to remind the audience of the channel they are watching. The logo also fades in slowly, to intensify the team huddle moment. The Duration (Time) of the ident is 17 seconds. Because the purpose of the ident is to remind the audience of the channel, it is very short. The ident is information-led, because there is a voice-over, telling the audience what they are currently watching. The ident creates interaction with the audience, by using the sky sports logo, which is recognisable to them.
(Ese) Purpose: The purpose of this ident is to create brand identity. The ident is telling the audience what channel they are watching and what type of content to expect from the channel. The fact that the sky sports logo is shown, within the ident, further reinforces this idea. Design: The tempo of the ident is very slow. This has been done to highlight the importance of the moment that is shown in the ident. A fan is celebrating a game-clinching goal. This is something that is very important in sports. The sky sports logo has been positioned in the middle of the screen, to grab the attention of the viewer. It has also been done to remind the audience of the channel they are watching. The Duration (Time) of the ident is 17 seconds. The ident is information-led, because there is a voice-over, telling the audience what they are currently watching. The ident creates interaction with the audience, by using the sky sports logo, which is recognisable to them.
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