blogger: Andrea Wood, Online Advocacy and Fundraising Lead
https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/ blogger: Alex Fowler, Privacy and Public Policy Lead @ Mozilla
View the AMA here: http://www.reddit.com/r/IAmA/comments/1pbjtw/we_are_the_mozilla_team_who_have_been_working_on/ Featuring the Lightbeam Team. including Alex Fowler, Privacy and Public Policy Lead @ Mozilla
Touching on Privacy and Security theme for October
3-post series that focuses on privacy / security in conjunction with Alex Fowler's blog post.
Alex Fowler's blog post:https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/
Alex Fowler's blog post:https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/
Fundraising ask
Fundraising ask
Share the Manifesto - testament to Mozilla's commitment to user trust.
Share the Manifesto - testament to Mozilla's commitment to user trust.
Harvey Anderson blog post "Building Public Trust in the Web"
Building public trust in the web. Blogger: Harvey Anderson
Testing variations in snippet treatments. Optimizing for 1) best user experience; and 2) conversions to donor. Use small test samples to reach statistical significance then launch the winning variants broadly.
Harvey Anderson blog post "Building Public Trust in the Web"
Theme: Trust. Direct fundraising appeal.
Theme: Trust. Direct fundraising appeal.
1st post: Wall of Makes about an Open Web/ Teaching the Web. Part 1 of a 3-part Facebook series that coincides with Mark Surman's blog post.
1st tweet: Wall of Makes about an Open Web/ Teaching the Web. Part 1 of a 3-part Facebook series that coincides with Mark Surman's blog post.
2nd post of a 3-part series Share Mark Surman's blog post on Facebook.
2nd tweet of a 3-part series Share Mark Surman's blog post
Call to action: Support mozilla
Call to action: Support mozilla (theme: Teach)
blogger: Mark Surman, Executive Director @ Mozilla
"View Source Fundraising" update on the campaign
"View Source Fundraising" update on the campaign
Fundraising Appeal (donate)
Fundraising Appeal (donate)
Fundraising appeal featured on homepage through January 1
Running best performing snippet variants
Prominent "donate" link to donation landing page in menu navigation. Red text to stand out from gray standard font
Thanksgiving is approaching -- putting a human face on the impact of Mozilla's volunteers and communities.
[#hashtag] Fundraising hashtag push. Tweet @ donors! ($100 or more?)
post in conjunction with Mitchell Baker's blog post.
Support Mozilla on Giving Tuesday. 1-day goal: Raise $5,000 on Twitter alone. Reference: http://labs.mrss.com/power-hour-fundraising-running-a-mini-campaign-on-twitter/
1st tweet promoting Mitchell Baker's blog post.
Companion AMA to Mitchell Baker's blog post. "Why We Fundraise"
blogger: Mitchell Baker, Chair of Mozilla Foundation Possibly featuring "Why Mozilla is important to me" video testimonials from MozFest
Follow-up post featuring a quote from Mitchell's blog posted earlier in the week.
Follow-up post touching on themes in Mitchell's blog posted earlier in the week.
Brendan Eich's blog post coincides with this AMA on the important of open source and open engineering to protect the web.
Web Champion Twitter series. Coincides with Mozfest: "I'm a web champion, that is why Mozilla's work is important to me"
Promote Brendan Eich's blog post
Tweet out Brendan Eich's blog post on Open Engineering
blogger: Brendon Eich? [need to confirm]
Posts in conjunction with Brendan Eich's blog post.
"Open Fundraising" campaign update
Fundraising appeal
"View Source Fundraising" campaign update
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